![]() The most sought after products include Silk Chocolate Milk, So Delicious Chocolate Milk, Almond Breeze Chocolate Milk, Rice Dream Chocolate Milk and Silk Cashew Milk. Are There Any Alternatives?Įven though Slate’s Chocolate Milk may be the only product for lactose intolerant consumers that uses 100% natural milk, there are a few alternatives in the market. Another target market Slate forgot to mention was health-conscious consumers. The minimalistic designs on the can make them an attractive product for young adults who wouldn’t want to be caught drinking out of a bottle printed with cartoon cows. May be looked over by young children (the largest demographic of chocolate milk consumers)Įven though Shark Tank’s investors thought this chocolate milk was for older people, Slate has targeted their marketing efforts towards young adults.Doesn’t necessarily require refrigeration.Variety packs can be subscribed for from the company’s website.Three incredible flavors to choose from.No sugar substitutes and completely non-GMO and gluten free.Perfect substitute for health-conscious consumers.Completely safe for lactose intolerant consumers.Now, Slate is available in a wide variety of retail stores and consumers can also choose to order their products directly from their website. Since many dairy farmers have complained that non-dairy milk substitutes are tearing away all of their profits, Slate has promised to always use real milk in their production. These include the Classic Chocolate, Dark Chocolate and Mocha Flip (which consists of 150mg of caffeine).Īs an added detail, Slate Chocolate Milk also aims to make the lives of farmers easier. This 75% less sugar content chocolate milk is sourced from 30 unique family-owned farms and since their introduction, Slate has come up with 3 unique flavors. Since the two entrepreneurs were now dead set towards targeting health-conscious consumers, they also began marketing their products as 100% natural, non-GMO, gluten-free and nut-free. One other great thing about Slate Chocolate Milk is that it does not need to be refrigerated to retain its flavor even though they mentioned that their creation tastes best when served cold. Needless to say, the Sharks were not impressed by the answer and declined their offer shortly after. Slate’s co founders explained that one of their VPs was a very prominent business person in the restaurant industry and therefore they were going to utilize him for leads. More specifically, they were worried about the pre-sales pitch after accepting the offer since they didn’t have any sales to show for themselves. As tempting as this offer was, the Sharks weren’t all that motivated to invest in a product that could only be described as ‘chocolate milk for older people’. Slate quantified their plans for growth by asking the investors for $400,000 by giving up 10% stake in their company. ![]() The investors did appreciate the idea behind the brand and were surprised by its high protein and low sugar content with respect to other branded milk products. To showcase their creation, the cofounders of Slate Chocolate Milk walked in with their creation in front of their potential investors on ABC’s Shark Tank.
0 Comments
Leave a Reply. |